Social Media & Growth Lead, DeFi

About Gyld

Gyld Finance is building the tokenized fixed income layer for crypto. We purchase USD-denominated corporate bonds, hold them in DTC-eligible custody within a bankruptcy-remote issuing vehicle, and issue them on-chain as yield-bearing tokens for institutional investors outside the US. Our tokens are distributed through centralized exchanges and DeFi vaults, bringing real corporate credit yield into the on-chain economy.

We are backed by leading crypto investors including Lightshift and GSR, and we launch our first instrument in Q3 2026. The team combines backgrounds in institutional trading, structured finance, and smart contract engineering.

The engagement

We are looking for a crypto-native social media and growth specialist to own Gyld’s voice across Twitter/X, Telegram, LinkedIn, and the broader DeFi ecosystem, and to generate inbound interest from the people who matter: DeFi vault curators, protocol treasuries, market makers, funds, exchanges, and institutional allocators.

This starts as a part-time contract engagement:

• Term: Initial 3 months, extendable to 6
• Commitment: Approximately 15 to 20 hours per week, flexible on how you structure it
• Compensation: Competitive monthly retainer, based on experience and time commitment
• Conversion: A successful engagement converts to a full-time role with salary plus meaningful equity. We are hiring for the long term and this contract is how we start
• Other clients: Fine during the contract term, provided there is no conflict with our space

This is not a scheduling-and-posting role. You need to genuinely understand how DeFi works, have a real network in the ecosystem, and be able to write content that credible people in crypto actually read and share.

What you will do

• Own Gyld’s social presence end to end: strategy, content calendar, writing, posting, and engagement across Twitter/X, LinkedIn, Telegram, and Farcaster
• Build Gyld’s reputation as the credible voice on tokenized fixed income and RWA yield, through threads, market commentary, product explainers, and data-driven content
• Generate qualified inbound leads: vault curators, DeFi protocols, exchanges, funds, and institutional investors reaching out to us because of what we publish
• Engage authentically in the DeFi conversation: reply to and build relationships with founders, curators, researchers, and KOLs across the ecosystem
• Work with the founders to translate complex structuring and regulatory concepts into content that is accurate, compelling, and compliant
• Support ecosystem and BD initiatives: launch announcements, partner co-marketing with protocols and exchanges, and community channels
• Report monthly on what works: follower quality, engagement from target accounts, inbound volume and conversion

What we are looking for

Non-negotiable:

• Deep, demonstrable familiarity with the DeFi ecosystem. You know the protocols, the people, and the discourse, and you can show us accounts or content you have grown
• An existing network in crypto: founders, curators, researchers, KOLs, or ecosystem teams who know your name
• Working knowledge of how our market operates, including RWA tokenization, tokenized treasuries and credit, DeFi vaults and curators, lending markets, leverage and looping strategies, stablecoins, and the major chains and their ecosystems
• Excellent written English. You can write a technical thread that is sharp, accurate, and native to crypto Twitter, and a LinkedIn post that lands with an institutional audience
• Self-directed and comfortable owning a function at an early-stage startup

Strong plus:

• Experience marketing an RWA, stablecoin, yield, or structured product protocol
• Familiarity with institutional or fixed income concepts: bonds, yield, credit, custody, settlement
• Experience running Telegram or Discord communities for a protocol or token
• Prior work with exchanges, vault curators, or DeFi integrations on co-marketing
• Basic analytics skills: social listening tools, engagement analytics, attribution of inbound leads

What success looks like

• Month 1: Gyld’s accounts are active and distinctive, with a repeatable content engine in place and a clear voice on tokenized fixed income
• Month 3: Measurable growth in high-quality DeFi and institutional followers, engagement from target accounts, and first inbound leads attributable to our content
• Month 6: Consistent inbound flow from vault curators, protocols, exchanges, and investors, and a conversation about converting to a full-time role with equity

What we offer

• A competitive monthly retainer with a clearly defined scope
• A genuine path to a full-time role with salary plus meaningful equity in an early-stage, well-funded startup
• A front-row seat at the intersection of institutional finance and DeFi, working directly with the founders
• Remote and flexible working, with the option to join us at key industry events
• The chance to define a category. Tokenized fixed income is early, and you will shape how the market talks about it

How to apply

Send us:

1. Your Twitter/X handle and any accounts or content you have grown
2. A short note on how you would approach Gyld’s first 90 days
3. One example of a thread or post you would write about tokenized corporate bonds
4. Your monthly retainer expectation for 15 to 20 hours per week