Principal Engineering Manager (remote within EMEA)

Company: FYUL
Location: Tallinn, EE
Type: Remote
Posted: Aug 19, 2026
Views: 0

About the role:

We’re looking for a Principal Engineering Manager to lead a critical engineering area and raise the bar for how we build and deliver products. This is a senior leadership role for someone who combines strong engineering judgment with a deep sense of ownership.

You will work closely with Product and Design to shape solutions early, bring clarity to complex problem spaces, and help your team deliver predictably and sustainably. You’ll stay close to the work, understand what your team is building and why, and create the conditions for strong execution, healthy engineering standards, and meaningful business impact.

Your daily tasks will include:

  • People & Team Leadership: Lead a team of engineers and support them through clear direction, context, and feedback.

  • Strategic Partnership: Partner with Product and Design to shape solutions from the earliest stages.

  • Delivery & Ownership: Own delivery from problem definition to execution, ensuring clarity, alignment, and momentum.

  • Execution & Transparency: Drive predictable execution through thoughtful planning, realistic expectations, and transparency around progress and risks.

  • Engineering Excellence: Maintain a high bar for engineering quality, scalability, and maintainability.

  • Continuous Improvement: Contribute to broader engineering improvements through experience, collaboration, and strong leadership.

Your qualifications:

  • Significant experience leading engineering teams within a product company.

  • A strong track record of delivering complex products or systems in a fast-moving environment.

  • Ability to operate comfortably in both technical and product discussions.

  • Strong ownership mindset and the ability to bring clarity to ambiguous situations.

  • Experience partnering closely with Product and Design.

  • Clear communication skills and a practical, execution-oriented approach to leadership.


Our tech stack:

  • Languages: PHP (Symfony), Node.js (TypeScript), Angular (TypeScript).

  • Data: PostgreSQL, Redis, MongoDB, scalable data processing, distributed architectures

  • Infrastructure: AWS, Kubernetes, Terraform, Helm, containerized environments, cloud-native services, and modern observability tooling.

  • Engineering: Automated testing (unit, integration, and end-to-end), CI/CD, code reviews, continuous delivery, and A/B testing.

  • AI-assisted development: Practical experience using LLMs and coding assistants to improve software development workflows, including implementation, testing, debugging, documentation, and code quality

What we offer:

  • A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done

  • An opportunity to work remotely or in a modern and welcoming office in Riga

  • Flexible working hours (start your day as late as 11 AM)

  • Private health insurance

  • 2 extra paid days off to focus on your mental or physical well-being

  • 1 extra paid day off to celebrate a Birthday or any other celebration of your choice

  • Internal and external learning opportunities

  • Access to mentorship, internal meetups, and hackathons, both on-site and online

  • Free and healthy lunch if you work from the Rīga office

  • Design and order your own merch using our platforms with an employee discount

  • Exciting team-building events and parties you’ll never forget!



FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.


We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!

AS Printful Latvia (Reģ. Nr. 40203050078)

About the Company

Name: FYUL
Location: Not specified

FYUL is the engine that powers all eCommerce merchandise, made on-demand. From independent creators to entertainment giants, we help people and businesses sell merch that’s loved by millions around the world. FYUL was formed through the merger of Printful and Printify – two pioneers in on-demand manufacturing and technology, united by a mission to make entrepreneurship and brand building accessible to anyone, anywhere. Our growing house of brands also includes Snow Commerce, the leading end-to-end solution for any brand looking to deliver an incredible merchandise experience.

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