Paid Marketing Specialist (Crypto Native)

Extsy.com – a New-Generation Crypto Exchange

Extsy.com is a newly launched crypto exchange aiming to redefine the trading experience with a user-first approach, cutting-edge technology, and a strong focus on education, rewards, and performance. We are building a world-class team of marketers, analysts, educators, and crypto-native builders to help scale our product and reach millions of users globally.

We’re looking for a performance-driven Paid Marketing Specialist with deep experience in running paid campaigns for crypto wallets and exchanges. You should be data-oriented, hands-on with attribution and analytics tools like AppsFlyer, Firebase, and Google Analytics, and comfortable owning the full paid media funnel from discovery to evaluation.

Responsibilities:

• Plan and execute user acquisition campaigns across paid media channels (Search, Display, Programmatic, etc.)
• Evaluate and set up new paid channels from scratch (including budget, targeting, and attribution setup)
• Own channel performance, CAC, ROI, and other key marketing KPIs
• Implement and manage attribution with AppsFlyer or similar
• Track performance using tools like Firebase, GA, and internal dashboards
• Collaborate with content and creative teams on paid creatives and messaging
• Generate weekly/monthly performance reports and propose optimizations

Requirements:

• 3+ years experience in paid marketing roles, ideally in crypto, fintech, or mobile-first apps
• Proven experience with attribution tools (AppsFlyer, Firebase, etc.) and analytics stacks
• Familiarity with setting KPIs, reporting, and performance evaluation
• Data-driven mindset and strong analytical skills
• Bonus: experience running campaigns in emerging markets

Location: Remote | Type: Full-time